According to our analysis, the competition industry kitchenware, kitchen utensils further market saturation, competition is still fierce, rice cooker companies continue to eat a bowl of rice, a rice cooker can profit even as low as 5 cents, although the price is very low, but in 2016 exports were disappointing, many companies hesitated to enter the transition period in disappointment.
the same slow growth of the "pot" type electric pressure cooker, purple casserole, is also not pleasing, a few years ago, the pace of progress of pressure cooker gradually slowed down, into a barrel "pot", purple as "pot" from the United States and even relatively isolated events. Therefore, it is appropriate to use "cold year" to describe this year's "pot" market.
Rice cookers: share the meager profits
In China, after 20 years of marketing, rice cookers have become one of the most popular small household appliances in China, and have become a necessary cooking appliance for people and people. The industry has become more mature, and enterprises lack the motivation to innovate. The electric rice cooker company has been a sad day in recent years, and the electric rice cooker has become a veritable sunset industry.
electric pressure cooker: a more intense price war in the Vietnam war
"a few years ago, our local electric pressure cooker was very hot, and it began to die out slowly in 2015. now it seems that it has almost sold electric rice cookers, and now we are looking for some new products to try." Meizhou, a home appliance wholesaler, Mr. Zhang said. Urban residents in northern and eastern Guangdong were the first users to use rice cookers. When it seemed that overnight, we turned our rice cookers into rice cooker manufacturers, realizing one sales myth after another.
Humanized meticulous care products: "pot" plate
to get out of the boundaries only open blue ocean, with the global human living environment changes, health more and more people's attention, the development of healthy eating and cooking products also came into being. "Diet health refers to the reasonable collocation of food, nutrition and effective use of these foods can be decomposed and locked to assist production, so as to enhance people's own immunity and resistance, and achieve the goal of health and longevity." A brand marketer said: "In fact, in Japan and South Korea, this concept of kitchenware health has a long history!"
It is understood that the efforts in diet and nutrition regulation are largely due to the lack of craftsmanship, but people who focus on the pursuit of a healthy diet. It is reported that Shunde manufacturers have begun efforts in this regard, the company officials said, "healthy eating is the best way, we appear in the series and beautiful go together through the social" development and marketing of three high "for different series of products, at the same time, we specially developed a complete recipe encyclopedia, so consumers are very convenient to use. "The person in charge of such a special meticulous product will definitely appear in the market."
